« Back Married with Kids: Raising a Family

Ambitions and Activities

These customers may be:

  • Focused on their children's activities and needs
  • Looking for ways to protect their family’s financial future
  • Considering buying a larger home or upgrading their cars
  • Interested in saving for college and retirement
  • Needing to establish advisor relationships (lawyers, financial planners, accountants)
  • Interested in establishing their children’s insurability

Anxieties and Hurdles

These customers might:

  • Worry about having enough to save for kids’ education and retirement
  • Have moved from two incomes to one
  • Be under-or uninsured
  • Have busy schedules
  • Need help with budgeting or debt consolidation

What They Need

You can help them:

  • Learn about good financial habits
  • Understand how life insurance can help protect their loved ones
  • Identify their future needs
  • Enhance their existing plan to meet future goals

Life Insurance Solutions

These customers may benefit from:

    They get affordable, straightforward coverage with the possibility to convert to permanent life insurance down the road.
    Permanent life insurance products can offer affordability, cash accumulation, and flexibility for the future. Look for flexible options such as an adjustable death benefit and premium payments.
    Customers can help protect loved ones with permanent life insurance and take advantage of stronger cash accumulation potential.